One of the biggest misconceptions about mass texting is that it’s impersonal. But the truth is, when done right, SMS can feel more human than many other digital channels. With customizable fields like first names, appointment times, or tailored offers, you can make every recipient feel like the message was written just for them, even if you’re sending it to thousands at once. Combine that with the familiarity of the text message inbox and the high open and response rates, and you’ve got a communication tool that feels personal, immediate, and relevant. Mass texting gives businesses and organizations a way to speak to large audiences while still keeping the conversation one-on-one.